Its all began with Hospitality in the Soul of arab authenticity and the base of their beliefs. The concept itself is broad, deep and not easily displayed on normal hospitality treatments.
Hospitality has to do with human relations, with value for life. It is a gift that must be offered and, therefore, not declined. It must be generously given.
Having hospitality as a starting point and placed on the hospitality trade to service business people on their need to feel as comfortable as they are on their daily lives, SAS identity presents itself as sincere, honest, trustworthy, consistent, committed, innovative and efficient in all its actions.
We do not intend to be fancy but to provide a high quality service by managing the needs of our guests in an efficient and dynamic way and to show it through an elegant, detailed and modern image touched by the warm feeling of a glass of tea in the desert.